Our identity, what we really are, is revealed in the small details and objects we give to others as witnesses and heirs of our way of being, of our universe of personal, professional, corporate or institutional values.
Objects are a communication tool that talks about us, longer and better than us.
We do not want to talk about the banal “gadgets” whose term now implies an object of little value, whose only function, blatantly commercial, is to be a three-dimensional support of a brand.
On the other hand, it is different to give the object the dignity of objectified thought, that is, of an entity capable of communicating an idea and a message: then from a simple object it becomes the unique and unmistakable symbol of the identity and the deepest values of a company, of an institution, of a product, of a territory.
In this case it is something that is remembered, and which is often kept for years, because its content of meaning and meaning is much higher than its real value.
This is how clothing collections designed for a special target were born, as in the case of the Italian Cult, Italian Culture, dedicated to foreign cruise passengers, or magical and evocative objects such as kaleidoscopes and gyroscopes with personalized wooden support or even celebratory coins minted for special inaugurations or perfumes with an exclusive formulation.
By analyzing the client’s communication and commercial needs and objectives, Entità id is able to study a symbolic object designed ad hoc, also indicating any communication strategies for launch. Even in the case of limited quantities and editions.
Communicating through objects means leaving a tangible sign and a memory of oneself, creating an emotional relationship with the recipient that lasts longer over time.